MKT 130 : Principles of Retailing
An introductory view of retailing and its relative position in the marketing chain. Primary emphasis is on the basic functions of a retail store; finance and control, operations, personnel, merchandising and sales promotion.
Class Details
Credits: 3
Prerequisites:
Placement in ENG 100
or
Instructor Consent
Recommended Prep:
BUS 120, MKT 120
Courses: Marketing (MKT)