MKT 120 : Principles of Marketing
Introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefit to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities and develop strategies to fulfill the needs of target markets.
Class Details
Credits: 3
Prerequisites:
Placement in ENG 100
or
Instructor approval
Recommended Prep:
BUS 120
Courses: Marketing (MKT)