Marketing (MKT) Courses
MKT 120 : Principles of Marketing
Credits: 3
Introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefit to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities and develop strategies to fulfill the needs of target markets.
Prerequisites:
Placement in ENG 100
or
Instructor approval
Recommended Prep:
BUS 120
MKT 130 : Principles of Retailing
Credits: 3
An introductory view of retailing and its relative position in the marketing chain. Primary emphasis is on the basic functions of a retail store; finance and control, operations, personnel, merchandising and sales promotion.
Prerequisites:
Placement in ENG 100
or
Instructor Consent
Recommended Prep:
BUS 120, MKT 120